In this list of digital marketing for beginners, this one is quite newer than the rest of the tactics here.
SEMrush says, “2021 holds the record for hours spent listening to podcasts with 15 billion hours compared to 12 billion just two years ago.”
So if you’re trying to find the platform where your audience spends most of their time, this might be it!
And before you get discouraged thinking about how much time, effort, and money creating a podcast would be, it doesn’t have to cost so much!
We just started repurposing our YouTube videos in the form of podcasts this year, and just recently hit our 100th episode!
You can use software like BuzzSprout for just a few dollars a month.