SEO AND ITS FREE TOOLS

SEO

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behaviour, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers.

SEO TOOLS:-

SEO tools investigate the potential of Web pages for high placement on search engine ranking pages. They provide information on backlinks and keywords as well as insights into SEO competition on the Internet.  SEO tools provide data and alerts about the overall health and success of your website. They help uncover areas of opportunity and identify weaknesses or issues that may prevent you from ranking and earning visibility in the SERPs.

1. SEO Optimer :-

SEO optimer is a free SEO Audit Tool that will perform a detailed SEO Analysis across 100 website data points, and provide clear and actionable recommendations for steps you can take to improve your online presence and ultimately rank better in Search Engine Results. We review and report on the important factors Search Engines care about when ranking a page, as well as things that matter to users such as page load speed and mobile usability.Small businesses can use SEO optimer to improve their rankings and online presence.

Digital Marketers can use our reporting solution to produce simple and beautiful PDF reports for their customers and prospects, as well as embed a white labeled version of the audit tool into their own sites to act as a lead generator

2 .Google Keyword Planner:-

Google Keyword Planner helps you research keywords for your Search campaigns. You can use this free tool to discover new keywords related to your business and see estimates of the searches they receive and the cost to target them. Keyword Planner also provides another way to create Search campaigns that’s centered around in-depth keyword research. This article shows you how to use Keyword Planner to lay the groundwork for a successful campaign.

3 .Keyword Tool : –

Keyword Tool is free online keyword research instrument that uses Google Autocomplete to generate hundreds of relevant long-tail keywords for any topic. Google Autocomplete is a feature used in Google Search. Its purpose is to speed up the searches performed by users on Google. The search terms suggested by Google Autocomplete are selected based on many different factors. One of them is how often users were searching for a particular search term in the past. Keyword Tool helps you employ Google Suggest for keyword research. It extracts Google keyword suggestions and presents it to you in an easy-to-understand interface.

4. YOAST SEO : –

Yoast SEO is a Word Press plugin that helps your site perform better in search engines like Google. It also gives you the tools to bring your content to the highest standards of SEO and overall readability.

An SEO plugin helps you easily optimize your website to perform better in search results. It helps with details where Word Press cannot do much. For example, creating content, managing keywords, submitting sitemaps, using webmaster tools, etc.

Yoast SEO comes with tons of features to optimize your website. It has built-in content analysis, Meta keywords and description management, managing duplicate content, xml sitemaps, social features, rich snippets, and much more.

5. Google Search Console:-

Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results. You don’t have to sign up for Search Console to be included in Google Search results, but Search Console helps you understand and improve how Google sees your site.

Search Console offers tools and reports for the following actions:

• Confirm that Google can find and crawl your site.
• Fix indexing problems and request re-indexing of new or updated content.
• View Google Search traffic data for your site: how often your site appears in Google Search, which search queries show your site, how often searchers click through for those queries, and more.
• Receive alerts when Google encounters indexing, spam, or other issues on your site.
• Show you which sites link to your website.
• Troubleshoot issues for AMP, mobile usability, and other Search features.

6 .Google Trends:-

 Google Trends is a useful search trends feature that shows how frequently a given search term is entered into Google’s search engine relative to the site’s total search volume over a given period of time. Google Trends can be used for comparative keyword research and to discover event-triggered spikes in keyword search volume. Google Trends provides keyword-related data including search volume index and geographical information about search engine users.

Here are 12 tips on how to use Google Trends for better SEO:-

1. Keyword Research
2. Finding Related Keywords
3.  Discover Related Topics
4. Start Big & Whittle Down
5.  Context, Context, Context
6.  Get More Advanced with Specific Search Options
7.  Target by Location
8.  Trend Predictions
9.   Use Long-Tail Key Phrases to Inspire Content
10.   Use Data for Video Optimization
11.   Use Cyclical Trends for Brand Positioning
12.   Identify Blind Spots & Don’t Misread the Trends

7. Page Speed:-

Page speed measures the amount of time it takes for content on a particular webpage to load. It’s easy to get this term confused with other words related to site optimization like “site speed,” which refers to the average loading time of more than one sample page on a given site. Page speed, on the other hand, specifically refers to the loading time of a singular webpage. Many factors ultimately determine page speed, including server quality, file sizes, image compression, and more.

8 .Copy Scape : –

Copyscape is a real-time online plagiarism detection tool that allows users to automatically scan the web for content taken from their websites, and check the originality of content added to their own systems. Copyscape offers a free checking tool, Premium service and API, and the Copysentry protection system to fully automate plagiarism detection.

The free Copyscape service is very easy to use. Simply enter your URL and Copyscape will instantly scan the entire Web to check for duplicate content of your page. Copyscape shows you the top results for your search, and you can click on a result to see a word-by-word comparison with the content on your site.

9. MOZ Bar: –

MozBar is a free Chrome Extension that makes it easy to get link metrics and do all your SEO on the go. MozBar shows link metrics for pages and domains as you search, displaying the Domain Authority, Page Authority and number of backlinks for sites as you search. You can also dig into page elements, view search results from a different engine, country, region, or city, highlight the types of links on a page (followed and no followed, internal and external,) and view meta tags. With MozBar and a Moz Pro subscription you can run unlimited page optimization reports.This guide takes you through how to download and set up MozBar, customizing MozBar, creating search profiles, highlighting links on a page, and running a page optimization report.

10. Ubersuggest:-

 Ubersuggest is a free SEO tool that specializes in generating new keyword ideas. Originally founded as a tool that scraped Google Suggest terms, Ubersuggest was recently acquired by entrepreneur Neil Patel, who has since expanded the feature set significantly.

Use our keyword discovery tool to get maximum results:-

Traffic volume – find the number of buyers searching these keywords

Trends – see how search volume has been changing over time

Difficulty – find easy-to-rank-for keywords