Seo or search engine optimization
SEO is what makes your website show up at the top of search results. Now you may be thinking, “Wait a minute! Isn’t that what you said about Google Ads?!” Yes, it is! So let us explain the difference. With PPC, you directly pay Google to place your ad in those top spots. But with SEO, you’re implementing organic, unpaid processes to try and earn your top spot there, without paying Google directly for it. So when you’re looking at the search results on Google, all of the top results that have the Ad symbol next to them are the result of PPC. On the other hand, the results below that, those that do not have an Ad symbol, are the result of SEO. There are pros and cons to both strategies, so you’ll just need to pick the one that makes the most sense for your business. Let me list out a few of the pros and cons to give you a better idea. PPC drives almost instant clicks and results since you’re paying Google directly for them. Whereas SEO is a long-term strategy. that can sometimes take 12 months or more to really work, but all SEO costs are time and effort. Another point is PPC will only work for as long as you’re paying Google, which can get pricey pretty fast and be hard to sustain for months on end.
SEO, however, can continue to drive waves of high-quality traffic for you for years. with minimal adjusting and optimization over time. For example, at the beginning of this post when we shared that we’ve generated millions of website visitors…you can see that the majority of it came from organic Google searches! So, we find that a lot of our clients use PPC as a short-term strategy to start getting some immediate traffic in. While they get their long-term SEO game plan started.