Simple Website Design and its Advantages
Simple website design is by far the best website design strategy. This is a fact that has been backed by innumerable case studies and focus groups. Simple website design is a smart strategy when it comes to building your company’s website. Not only does it take less time to develop a simple, high-quality, organized, streamlined site design, but it can maximize your conversions, too. Effective website design is about communicating as much as possible with as few elements as possible.
Advantages of simple website design
- Simple websites generate more sales
- Simple website design is timeless
- Simpler designs appeal to users’ expectations
- Simple websites load quicker
- Simple website design looks professional and trustworthy
- Simple website design is easy to adapt
1. Simple websites generate more sales
Study after study has proven that simple website design leads to increased sales than convoluted websites with excessive ornamentation. Many eCommerce store owners even report massive increases in sales after simplifying their websites. It can be tempting to try and promote sales by pulling out all the bells and whistles, but trying too hard can actually have the opposite impact. If you want more sales, remove any unrequired details or functionalities that may distract users from main conversion points (add to cart buttons, pricing pages etc). Also, learn to effectively utilize white space (which is all the blank space on your website that appears in margins as well as in between words, letters, images, and headlines) to make a visually appealing website that is both professional and easy to navigate. Simple website design puts the focus of your site on the conversion points without leaving much room for users to stray away, thus driving sales.
2. Simple website design is timeless
In the world of website design, time moves at a rapid pace. Web design trends come and go, making new styles outdated incredibly quickly. One of the only trends that has remained relevant pretty much since the advent of the Internet is simple website design. Utilizing a simple design means you won’t have to update your site as often as it won’t soon become outdated. Some business owners are able to go years without making changes to their websites because they chose a timeless, minimalist design theme. Other business owners, however, have to update their websites constantly to keep up with evolving modern design trends.
3. Simpler designs appeal to users’ expectations
People have certain expectations for the layout of specific types of websites. you noticed that most of your favorite e-commerce sites have very similar layouts and design choices? That is because they are following the expected layout pattern in order to maximize conversions. If your website visitors already know exactly where to click to get to where they want on your site. Even if they’ve never visited your site before, they are more likely to convert into customers.
Users typically expect to see a few items on specific areas of a site. This includes,
- a clickable logo in the top left corner that will bring them back to the homepage
- a menu or navigation bar along the top of each page
- and contact information at the bottom of the page
When your website is both familiar and easy to navigate, it erases the learning curve and speeds up the process of a visitor becoming a customer. If your website does not adhere to standard web design patterns, no one is going to marvel at your innovation. They’ll only be left wondering why certain buttons or pieces of information were not where they expected them to be.
4. Simple websites load quicker
Fast load times are absolutely imperative, not only for a great user experience but also for good SEO rankings. According to the experts, users tend to abandon websites that take longer than three seconds to load. That may not seem like much time, but in the digital age, people are accustomed to expecting information at the click of a button. Waiting for a web page to load is not an option. Furthermore, Google uses site speed as a part of their search engine optimization ranking algorithm. The faster your website is able to load, the higher it will rank as a result when people search affiliated keywords. A simple and well-organized website structure can do wonders to boost your website’s search engine position ranking. Cluttering your website up with too many images, gifs, videos, etc. can drastically slow your load speed. By opting for a more simple website design, you can ensure your website will load much faster. Simple designs also reduce the workload on your server, which can improve load times even more. Videos and large image files take up massive amounts of space to host. And, removing them from your website is one of the quickest and easiest ways to improve your website’s load speed.
5. Simple website design looks professional and trustworthy
Clean, simple website design makes your business look professional, builds trust and makes users more likely to visit your site at a later date. A 2017 poll found that 48% of people determine the credibility of a business based on its website design. So how do you achieve this on your own website? The solution is implementing white space. White space is all the blank space on your website that appears in margins as well as in between words, letters, images, and headlines. Effective use of white space helps users focus on one piece of your website at a time, streamlining the conversion process.
6. Simple website design is easy to adapt
The more complex your website is, the more opportunities there are for things to go wrong. Also, making updates to a highly detailed site can be a nightmare. Keeping the code of your website clean and simple can save you or your web developer countless hours in the future when maintenance to your website becomes necessary. Eventually, there will come a time when you will need to make updates to your website. Whether you need to fix a bug or add new information, the simpler your website design is, the easier it will be to make those updates. Simple website design isn’t just important for user friendly navigation and conversion centered layout, it is also necessary for easy routine maintenance.