Types of Digital Marketing Strategies and How to Use Them

There are different types of digital marketing strategies you can implement to achieve your digital business goals. In this article we will understand what types of digital marketing strategies you can implement and which ones best suit the goals you want to achieve in digital.

Types of Digital Marketing Strategies

• Search Engine Optimization (SEO)
• Inbound Marketing
• Outbound Marketing
• Content Marketing
• Online Advertising
• Advertising Social Network
• influence marketing
• SMS and Email Marketing
• social networks
• Video Marketing

1. SEO

SEO (Search Engine Optimization) is perhaps the digital marketing strategy considered essential for the business of a digital company or organization. Google is where your audience searches and searches continue to grow. Being in the first page search results when a customer is looking for a service or a product you sell is a huge advantage over the competition. On-page SEO is a very important and often overlooked process in building a website. The website title, its content hierarchies, the alt description of its images, internal and external links, the content itself (text, images, videos, infographics) are important for its positioning. Off page SEO. Building backlinks is important for Google to evaluate your website. Backlinks are links from other websites that point to your company’s website. The greater the importance of this reference, the better it is for your positioning. A backlink from a government website, for example, with a high domain authority (AD) has a driving effect on its positioning. But SEO outside your controlled environment also includes social media sharing and interaction. Using SEO tools is essential to monitor your placement and understand if you are moving up positions or not.

2. Inbound Marketing

Inbound marketing or attraction marketing is a digital marketing strategy whose main objective is to understand the doubts and anxieties of your customers and provide them with relevant information that will attract their attention, gain their trust and, finally, obtain your loyalty. It establishes a very close relationship with the client right from the start, building a dialogue, involving them and, almost always, presenting solutions to their problems. The constant stimulation of this strategy in different communication channels creates an almost unbreakable bridge in the relationship between company and customer, making the customer see this company as a reference in the matter, an authority, and the solution to turn to when making a purchase. a product or purchase of a service. Inbound Marketing has been in recent years the privileged strategy for companies to reach their customers.

3. Outbound Marketing

Outbound marketing is a digital marketing strategy based on active, direct and recurrent prospecting, focused on new customers, according to the characteristics and attributes that make up the target customer. Inbound marketing is not an opposition to outbound marketing, they are just different types of digital marketing strategy.  Outbound Marketing is based on direct customer contact strategies, such as telemarketing, Google ads, flyers, billboards, billboards, radio, newspaper or television ads.

4. Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a target audience. Content marketing allows you to position yourself on Google and other search engines when your potential customer is looking for solutions to fill their needs.  While positioning is vital (it’s different to occupy the 1st position than the 6th in Google search results for a key keyword or topic for your business – SEO), the way you build your content and the different moments in which he presents it play a key role.

5. Online advertising

Search Engine Advertising (SEA) or advertising on search engines is advertising on Google and other search engines, whose main objective is to present your products or services in a position above the competition, (which is not always the case) whenever the customer searches for products or services that you make available in your company. Online advertising can also be carried out on networks of advertiser websites, social networks, apps, Youtube, e-mail, Discover, that is, in any public web environment that allows this framework.

6. Advertising on Social Media

Facebook, Instagram, Twitter, Pinterest and Linkedin Like search engines, social networks also provide a space for advertising. This social media advertising can be carried out with different objectives (likes, reach, video views, conversion, among others), different formats (single image, carousel, video, forms) and different segmentation (geographic, age, position, interests, between others).

7. Influence marketing

Influence marketing has assumed great preponderance in the last year, giving the idea that everyone and none are influencers, essentially on social media. The truth is that this type of strategy works, but it is also true that its presence has diminished for several reasons.At the head are the exorbitant values that some influencers charge brands, sums that are completely impossible for some national brands to establish a marketing plan for communicating their products.

8. SMS and Email marketing

Email marketing is one of the most popular digital marketing strategies and also the one that has evolved the most over time. It is practically rooted in most companies. Most of the time without realizing its true potential. Email and SMS is essential to communicate with your target audience, increase your sales, keep the connection alive and present, feed interests and, not often mentioned, has the effect of keeping the brand present and active on its own platform from the customer.

9. Social networks

Social Networks are platforms that allow you to share content with a network of contacts and virtual communities. The rise of social networks was overwhelming for most societies around the world, becoming a center for information, sharing, discussion, dissemination and community. A space that concentrates millions and whose potential obviously does not go unnoticed by companies.

10. video marketing

It is the use of videos in your strategy to promote and market your products or services, achieve greater interaction in your communication channels and/or educate your target audience. Using video marketing in your digital strategy is imperative for multiple reasons.