If you want to meet your audience where they spend their time, you need to produce content in the form of video.
And don’t get discouraged when we say that, because it doesn’t take a Hollywood budget to make a good video.
People are doing it every day from their living rooms, on their smartphones, and so can you!
We have written a whole post on how you can make Instagram Reels for example, and it could be something as simple as that.
So we know people are consuming videos and they’re not expensive to make, but what happens after people watch your video? What are the benefits of it?